Commercial signals
A signal is not a confirmed need.
A change can justify a question. It does not mean you already know what the company wants to buy.
ReadPROSP3CTIV / RESOURCES
Resources for better-prepared prospecting.
Read about company research, signals, relevant people and questions that make a commercial conversation more useful. Read without a subscription.
5 resources
Buyer roles
Find the role before the contact.
Start with the responsibility relevant to your offer, then check who holds it.
ReadConversation preparation
What is worth knowing before a call.
A short preparation template that separates observation, hypothesis and question.
ReadBuyer roles
In B2B, the company in your CRM is not the customer. The people inside it are.
Finding the right company is only the beginning. You also need to understand who decides, who influences the decision and what each person needs to validate.
ReadProspecting
Hunting in sales: you do not need more calls. You need better reasons to call.
A practical view of how sales hunters choose companies, identify relevant context and open stronger B2B conversations.
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