A good conversation starts with wanting to understand.
We help founders, commercial teams and product managers understand companies before contact. Research documents the context; sales conversation preparation helps people use it.
A PERSONAL NOTE
We are not good at everything. I am certainly not.
PROSP3CTIV grew out of an honest self-assessment. I realised that opening relationships and understanding customers is where I contribute most. I still have things to learn, particularly in negotiation.
For me, it starts with discovery.
I want to understand why someone buys or invests. What are they trying to resolve? What matters to them? Why did they choose one option over another? I am just as interested in why they said no: what did not fit, what was missing, and what were they really trying to tell us?
Curiosity, put to work.
That is where research and good questions help. Even agreeing a meeting agenda matters: both people should know why they are meeting, what they want to clarify and what could follow.
Different strengths make better collaboration.
A colleague may be a stronger negotiator. I can contribute by opening the relationship and understanding the customer before the conversation reaches that point. PROSP3CTIV is built around that preparation: useful context, honest limits and questions that leave room for a real answer.
Because, in the end, we speak to people, not companies.
THE TEAM
Different strengths. The same care for the conversation.
Research and prospecting preparation meet practical sales training.
Research & B2B Outreach
Cristian Dumitru
Over 9 years of experience in sales, with a particular interest in commercial research, market development, discovery and prospecting.
Experience across financial services, fintech, logistics and digital solutions. Contributed to the commercial development of Cautcurier.ro and worked on customer retention at CONFIDAS. As a Sales Team Leader, coached salespeople on discovery and qualification. Founder of PROSP3CTIV.
This focus led to PROSP3CTIV: giving you and your team relevant context through research, before you reach out.
27 years of experience in sales, negotiation and developing sales teams.
Experience at Orange, Sony Ericsson, Intel Corporation, Zayo Group and G4S. Founder of ACKNOWLEDGE and SALES COACHING, and author of “VÂND ORICE, ORICÂND, ORICUI”. His work brings together sales training, negotiation and sales leadership.
Developing commercial skills and leading the sales process.
What you can expect from working together.
See what supports each recommendation and what still needs validation.
Truth before persuasion
When we do not know, we say so.
Facts before assumptions
A hypothesis remains a hypothesis until validated.
